The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Chicago Cubs Trade Print
Agency: Jones / Chicago
Client: Chicago Cubs Category: Trade / Full Page or Spread - Campaign
You need a quiet space
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA SWEDEN Category: Web Sites / Corporate Image
Adopt A New Life
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Campaign
BBC 2 IDENTS
Agency: Abbott Mead Vickers BBDO / London
Client: BBC 2 Category: Broadcast Design / Campaign
Ripped Reality Standee
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett-Packard Malaysia Category: Environmental Design / Campaign
Documentary Project
Agency: OgilvyEntertainment / New York
Client: IBM Category: Film / Documentaries
Invisible Child
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Campaign
15 Below Project
Agency: TAXI Canada Inc / Toronto
Client: TAXI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Don't Give Up
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Banners - Dynamic / Single
Mercedes-Benz Email Offroad
Agency: Elephant Seven / Hamburg
Client: Mercedes-Benz Vertriebsorganisation Deutschland Category: Email Marketing / Campaign
Orange Unlimited
Agency: Poke London / London
Client: Orange Category: Microsites / Product-Specific Subsites
Little Britain
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Musica Category: Consumer Television / Under $50K Budget - Single
Falling Crackers
Agency: Euro RSCG Worldwide / New York
Client: Ritz Category: Collateral Design / Posters - Single
Construction
Agency: Leo Burnett / Chicago
Client: Kellogg's Category: Consumer Television / :30/:25 - Single
Comfeze
Agency: zig / Toronto
Client: Corus Entertainment - SCREAM TV Category: Consumer Television / :30/:25 - Single
Emotional cities
Agency: Farfar / Stockholm
Client: Erik Krikortz Category: Public Service/Cultural Institutions/Educational / Microsites
Adopt A New Life - "Outside"
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Single
The World's Greatest Dice Roll
Agency: ACNE Digital / Stockholm
Client: Gnuf Category: Microsites / Corporate Image
FALLING APART:
Agency: Abbott Mead Vickers BBDO / London
Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Campaign
Be Kind Rewind Movie Website
Agency: Whybin TBWA \ TEQUILA / Sydney
Client: New Line Cinema Category: Web Sites / Community-driven
The Book
Agency: TBWA\Asia Pacific / Singapore
Client: TBWAAsia Pacific Category: Collateral / Self-promotion (Agencies or individuals )
People We Can't Sleep With
Agency: Wieden+Kennedy / Portland
Client: Wieden+Kennedy Category: Collateral / Self-promotion (Agencies or individuals )
Signatures
Agency: TBWA\Paris / Boulogne-Billancourt
Client: AMNESTY INTERNATIONAL Category: Public Service/Political Television / Single
Transformers
Agency: Creative Artists Agency / Los Angeles
Client: Hasbro Category: Film / Theatrical releases
Mac vs PC (Computer Cart/Boxer/Holiday)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
Soy Sauce
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
Adobe Creativity Conducted Flash Interactive Wall
Agency: Blitz / Los Angeles
Client: Adobe Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
One million clicks
Agency: GrupoW / Saltillo
Client: Unilever, Rexona Category: Integrated Branding Campaign / Interactive Only
Nike Zoom
Agency: R/GA / New York
Client: Nike Category: Integrated Branding Campaign / Interactive Only
Sanath/Boring/Ears
Agency: Arnold Worldwide / Boston
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Campaign
Staircase
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
Affixen
Agency: Kinetic Singapore / Singapore
Client: Affixen Category: Corporate Identity / Corporate Identity - Campaign
Matchbox "Young Drivers" Campaign - Motif: Mustang
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Absolut Machines
Agency: Great Works / Stockholm
Client: V&S Absolut Spirits Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Touch
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself
Agency: Wieden+Kennedy / Portland
Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Dangerous Liaison
Agency: Bartle Bogle Hegarty / London
Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Dad's First
Agency: Energy BBDO / Chicago
Client: Canadian Club Category: Consumer Magazine / Color: Full Page or Spread - Single
Impossible Is Nothing - Where Sport Meets Art
Agency: 180 amsterdam / Amsterdam
Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Tap Project
Agency: Droga5 / New York
Client: Unicef/Tap Project Category: Integrated Branding / Integrated Branding Campaign
Stories
Agency: RSA Films / Los Angeles
Client: HBO Category: Consumer Television / Over :30 - Campaign
Award:
2008 Advertising Silver Pencil
Agency:
Jones / Chicago
Client:
Chicago Cubs
Title:
Chicago Cubs Trade Print
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
08017A
Award:
2008 Interactive Silver Pencil
Agency:
Dare / London
Client:
Sony
Title:
Bravia
Category:
Web Sites / Corporate Image
Annual ID:
08028N
Award:
2008 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA SWEDEN
Title:
You need a quiet space
Category:
Web Sites / Corporate Image
Annual ID:
08029N
Award:
2008 Advertising Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
Toronto Humane Society
Title:
Adopt A New Life
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08029A
Award:
2008 Design Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
BBC 2
Title:
BBC 2 IDENTS
Category:
Broadcast Design / Campaign
Annual ID:
08038D
Award:
2008 Design Silver Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPhone
Category:
Package Design / Single
Annual ID:
08008D
Award:
2008 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Prison Guard
Category:
Consumer Radio / Single
Annual ID:
08041R
Award:
2008 Design Silver Pencil
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett-Packard Malaysia
Title:
Ripped Reality Standee
Category:
Environmental Design / Campaign
Annual ID:
08031D
Award:
2008 Branded Entertainment Silver Pencil
Agency:
OgilvyEntertainment / New York
Client:
IBM
Title:
Documentary Project
Category:
Film / Documentaries
Annual ID:
08011E
Award:
2008 Advertising Silver Pencil
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Unicef
Title:
Invisible Child
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08033A
Award:
2008 Advertising Silver Pencil
Agency:
TAXI Canada Inc / Toronto
Client:
TAXI
Title:
15 Below Project
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08079A
Award:
2008 Interactive Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Don't Give Up
Category:
Banners - Dynamic / Single
Annual ID:
08008N
Award:
2008 Interactive Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Quote
Category:
Banners - Dynamic / Single
Annual ID:
08009N
Award:
2008 Interactive Silver Pencil
Agency:
Elephant Seven / Hamburg
Client:
Mercedes-Benz Vertriebsorganisation Deutschland
Title:
Mercedes-Benz Email Offroad
Category:
Email Marketing / Campaign
Annual ID:
08053N
Award:
2008 Interactive Silver Pencil
Agency:
Poke London / London
Client:
Orange
Title:
Orange Unlimited
Category:
Microsites / Product-Specific Subsites
Annual ID:
08020N
Award:
2008 Advertising Silver Pencil
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Musica
Title:
Little Britain
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08068T
Award:
2008 Design Silver Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
Cables: Food Drop
Category:
Environmental Design / Single
Annual ID:
08028D
Award:
2008 Design Silver Pencil
Agency:
Euro RSCG Worldwide / New York
Client:
Ritz
Title:
Falling Crackers
Category:
Collateral Design / Posters - Single
Annual ID:
08014D
Award:
2008 Advertising Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Kellogg's
Title:
Construction
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08056T
Award:
2008 Advertising Silver Pencil
Agency:
zig / Toronto
Client:
Corus Entertainment - SCREAM TV
Title:
Comfeze
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08057T
Award:
2008 Interactive Silver Pencil
Agency:
Farfar / Stockholm
Client:
Erik Krikortz
Title:
Emotional cities
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
08087N
Award:
2008 Advertising Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
Toronto Humane Society
Title:
Adopt A New Life - "Outside"
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08027A
Award:
2008 Interactive Silver Pencil
Agency:
ACNE Digital / Stockholm
Client:
Gnuf
Title:
The World's Greatest Dice Roll
Category:
Microsites / Corporate Image
Annual ID:
08016N
Award:
2008 Design Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE SAMARITANS
Title:
FALLING APART:
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08044D
Award:
2008 Interactive Silver Pencil
Agency:
Whybin TBWA \ TEQUILA / Sydney
Client:
New Line Cinema
Title:
Be Kind Rewind Movie Website
Category:
Web Sites / Community-driven
Annual ID:
08036N
Award:
2008 Advertising Silver Pencil
Agency:
TBWA\Asia Pacific / Singapore
Client:
TBWAAsia Pacific
Title:
The Book
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08024A
Award:
2008 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Wieden+Kennedy
Title:
People We Can't Sleep With
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08025A
Award:
2008 Advertising Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
AMNESTY INTERNATIONAL
Title:
Signatures
Category:
Public Service/Political Television / Single
Annual ID:
08037T
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Hasbro
Title:
Transformers
Category:
Film / Theatrical releases
Annual ID:
08008E
Award:
2008 Advertising Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Mac vs PC (Computer Cart/Boxer/Holiday)
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08062T
Award:
2008 Advertising Silver Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Procter & Gamble/Tide Ultra
Title:
Soy Sauce
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08002A
Award:
2008 Interactive Silver Pencil
Agency:
Blitz / Los Angeles
Client:
Adobe
Title:
Adobe Creativity Conducted Flash Interactive Wall
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08065N
Award:
2008 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
Cables: Protest
Category:
Outdoor / Outdoor - Single
Annual ID:
08013A
Award:
2008 Interactive Silver Pencil
Agency:
GrupoW / Saltillo
Client:
Unilever, Rexona
Title:
One million clicks
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
08069N
Award:
2008 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Zoom
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
08070N
Award:
2008 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
ESPN
Title:
Sanath/Boring/Ears
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08005A
Award:
2008 Advertising Silver Pencil
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Unicef
Title:
Staircase
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08031A
Award:
2008 Design Silver Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Affixen
Title:
Affixen
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08005D
Award:
2008 Design Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Mattel, Germany
Title:
Matchbox "Young Drivers" Campaign - Motif: Mustang
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
08021D
Award:
2008 Interactive Silver Pencil
Agency:
Great Works / Stockholm
Client:
V&S Absolut Spirits
Title:
Absolut Machines
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08062N
Award:
2008 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Skittles
Title:
Touch
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08046T
Award:
2008 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
CareerBuilder.com
Title:
Self-Help Yourself
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08047T
Award:
2008 Advertising Silver Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi's
Title:
Dangerous Liaison
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08352T
Award:
2008 Advertising Silver Pencil
Agency:
Energy BBDO / Chicago
Client:
Canadian Club
Title:
Dad's First
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08008A
Award:
2008 Design Silver Pencil
Agency:
Arc/Leo Burnett / Lisbon
Client:
One Watches
Title:
Virtual Watch
Category:
Direct Mail / Single
Annual ID:
08034D
Award:
2008 Interactive Silver Pencil
Agency:
Farfar / Stockholm
Client:
Bjorn Borg
Title:
Bjorn Borg
Category:
Web Sites / E-Commerce
Annual ID:
08033N
Award:
2008 Advertising Silver Pencil
Agency:
180 amsterdam / Amsterdam
Client:
adidas International
Title:
Impossible Is Nothing - Where Sport Meets Art
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08086G
Award:
2008 Advertising Silver Pencil
Agency:
Droga5 / New York
Client:
Unicef/Tap Project
Title:
Tap Project
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08087G
Award:
2008 Advertising Silver Pencil
Agency:
RSA Films / Los Angeles
Client:
HBO
Title:
Stories
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08053T
Award:
2008 Advertising Silver Pencil
Agency:
TBWAChiatDay / New York
Client:
Snickers
Title:
Feast
Category:
Non-Broadcast / Campaign
Annual ID:
08074T
